Question

QUESTION ONE
Products and services are often the first thing that customers see of a company, so they should have an impact. Although operations managers may not have direct responsibility for product and service design, they always have an indirect responsibility to p rovide the information and advice upon which successful product or service development depends. I ncreasingly, operations managers are expected to take a more active part in product and service design. Unless a product, however well designed, can be produce d to a high standard, and unless a service, however well conceived, can be implemented, the design can never bring its full benefits.
i.Why is good product and service design important? ( 5 marks)
ii.What are the stages in product and service design?
iii.Why should product and service design and process design be considered interactively?

Answer 1

Answer 1
Good product and service design are important because of the following reasons-
1. If the product has a good design a customer is naturally more attracted towards that design which is good and the chances of purchasing that product is higher.
2. Having a good product design helps the company in getting an edge over the competitor.
Answer 2
The stages in product and service design are as follows-
1. Creating an idea
2.feasibility of the product
3. Testing the product
4. Launching the product to the customers.
Answer 3
Product and service design and process design must be considered interactively because-
1. Involving the product and service design with the process design makes the product more likelihood of addressing the need of the customer.
2. The process and service design helps in determining the the actual need of the customer which is not meet by any other product in the market.
3. It must be considered interactively because all of them have a major role to play in the development of final product.
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