Question

Objective: Examine and revise a business message. Scenario:

Lin Wang, Vice President of Franchise Partnerships at Pizza Palace recently gave John Baker one of the brochures for her franchise while at an industry conference. John was excited to meet Lin and learn more about franchise opportunities with Pizza Palace. He wrote the following email to introduce himself and describe his qualifications.

Dear Lin,

It was a pleasure to meet you at the Food Franchise Expo yesterday. It is with great excitement and enthusiasm that I write this letter to describe my genuine hopes and aspiration to be a franchisee. There are many reasons why I am interested in this opportunity, and there are many reasons why I am qualified to be a franchisee for you. I have been in the pizza industry for over 10 years in various capacities such as starting as a pizza deliverer, then I acted as cashier, and finally for the last seven years I was the shop manager for a pizza shop in the mall. In my time as a pizza shop manager, I was told by the shop owner and many, many, many employees that I was the right person to lead the shop and that sales were higher at my location than any other shop in that chain (which has 24 shops at malls in my state and the three surrounding states). In fact, sales at my pizza shop have increased every quarter that I have been the manager with the exception of just two quarters in the five years I was manager. I am very proactive in my approach to sales and think that my approach of keeping repeat customers happy is the key to success at my shop and which I seek to continue as a franchisee. I have used so many multiple marketing techniques to gain our customers’ attention. Such as, I have created a Facebook group of 2300 members and a Twitter feed with 1130 followers and I send daily specials to the 3750 people in those groups. Not to mention I send targeted coupons by mail and email that are sent to the customers with specific types of food preferences because I am very customer-centric. There is no substitute for knowing your customers. I also do many great special catering events at seasonal periods and have won prizes for “best pizza shop” many times that bring the shop good press. My pizza shop was even featured in some TV commercials for the pizza shops across our region. There are not any Pizza Palaces near here and I believe from the bottom of my heart that this is the right time to invest in this area. I know without any doubt that you will be impressed with my work ethic and my focus on the customer. Needless to say, the customer is king, and we need to treat them that way. I am capable of meeting all of the financial obligations. Thank you and hope to hear from you soon so we can get on the same page. Most of all, is I love people, and if you are caring for your customers, you will achieve your goals and reach the pinnacle of success.

Regards,

John Baker

Answer 1

The business message which is being communicated by John to Lin is that John wants to be a franchisee of Pizza place so John wants to take the franchisee of pizza place in order to to gain from the name of the brand and he also want that it would be a decision in advantage of both.

John communicates that he is interested in being a franchisee for Pizza place because he has been in pizza industry for over 10 years and he had gain various advantages working at various positions so he think that he would be perfect for the role, as he has the leadership exposure and he had also been a customer centric person, and he knows his potential customer very well, so he is a desirable candidate for franchise of pizza place.

He even communicates that he is able to meet all the financial obligations and he is even popular at the local level as his pizza shop has featured in TV commercial as well so he thinks that pizza place should invest into his local place through franchise option and John wants to be the franchisee for pizza place.