Question

In 2000, BMW followed the time-honored practice of launching a new product – in this case, its new X5 sports utility model – with Super Bowl TV commercials a print advertising campaign. But to capture the interest of its Net-savvy target audience, it also kicked off a hightech online campaign. The objective was to build the brand among high-income, middle-aged males who usually buy high performance autos and younger. As the Digital Marketing Manager of BMW, you are required to present following information to the board of directors. Your essay must cover the following sub-sections:

1. Describe approaches used by BMW within its site design and promotion to deliver relevant offers for their online customers.

Answer 1

ANSWER:

(1)

Integration of the consumer relationship management (CRM)-supply chain management (SCM) aims at satisfactory and timely distribution of goods to consumers, guaranteeing inventory quality and preserving the manufacturer 's productivity. There are a lot of lessons learned from the past of BMW. Those experiences will be passed on to other branch businesses. It offers better customer service. BMW has established itself as a leading service and reliability industry. BMW made use of CRM for its benefit. That has instilled trust in their customers. This has built a really close partnership with the customers by custom designing a car that the customer needs.

And also, BMW's delivery technologies in a staggered manner checked main activities before introduction in each of its regions. To develop, test, and support the sophisticated Website User Interface in patches without disrupting the live version, it set up mock environments. If one were to visit the website of BMW, one will find deals for each. There are offers for everybody out there who wants to buy their first car, or perhaps another car. BMW has adopted the method of segmenting each and every group of the community, so that they can fulfill their desires and wishes independently.

Digitalization (wiping away all the middleman) is a risky step to remove a competitor in the supply chain, but it will result in a big reduction in running costs and dramatically improved performance. Through leaving the wholesale route, raising consumer interest allowed BMW to consistently raise profitability through offering consumers the best deal on the BMW cars. The whole change also offered consumers the chance to configure the BMW Cars according to the different technical specifications. The significant rise in consumer satisfaction arising from the distinctive distribution strategy of BMW has driven the business to a leadership role in the automotive industry.

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