Question

Create a 3 page paper describing Starbucks business model in Turkey, Explain Starbucks has to operate with laws and culture within that country (Turkey). Show the differences between working in America and the country you have chosen (Turkey). Please add a few cited references in the paper

Answer 1

Starbucks' first single Store was opened in in 1971 in the historic pike place market- Seattle. The name of the brand comes from the old coffee merchants Maritime tradition and their love of the open sea. Today it has more than 21000 stores in approximately 65 countries. It was founded by the three University students- Gordon bowker , zev Siegel and Baldwin. they were inspired by the coffee shop near the University of San Francisco.

Howard Schultz is widely known as the architect of Starbucks company . Today he remains the chairman of the board and works as the chief global strategist in order to apply the brand building expertise to Starbucks global expansion and development of international brand...

Turkey has a world famous cultural and social history related to coffee. Turkey mate with coffee during the Ottoman Empire in 16th century and by the time past coffee became an important part of the social life and connecting friends hosting guests and even in literature.

Coffee was well known to to the culture of Turkey. The real expansion of coffee consumption was realised with Starbucks opening branches in Turkey. this new consumption changed from the use of cups and made coffee a single expression mule with different cooking and supplementary materials it allowed coffee to be used on road , on the way to work at home on the public transport even...

The demand of coffee increased day by day. In addition the surplus consumption prompted the coffeeshops to respond to Starbucks mass production, claiming to prepare tasty special coffees using much higher quality scores and increased rapidly over the last 3-4 years.

Along with the culture along with the culture Starbucks also value to the staff, in fact we can say Starbucks care about its employees and try to satisfy its employees before customers. Call the employees as their partners, the keep weekly meetings and listen to the grievances of the employees. It also brought innovations in the world of coffee.

It brought the difference by coming up with different sized cups. It never loses its innovative spirit for the discovery of new tastes and the best way to offer them to the customers. ¹

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