In: Operations Management
Case Study 1
Quick Biotech
It is late in September 2010, and Michelle Chang, a doctoral
student at the National
University of Singapore (NUS), is to meet her colleagues Henry Tan
and Mike
Hammer from the Institute of Molecular Biology again in a few days
to discuss the
course of action to be pursued for the establishment of Quick
Biotech. Henry Tan
and Mike Hammer both hold doctorates in biology and work at NUS as
senior
assistants. A few months before, they patented a process for the
production of multi
protein complexes, which they had already put to successful use,
and about which
they had received favourable feedback. Now, the three colleagues
want to set-up a
company called Quick Biotech in order to apply the new technology
to a wider field.
Background
The human body is exposed to numerous external influences and
internal genetic
defects, which cause the proteins in our cells to malfunction.
Proteins constitute the
basis of all biological processes. If proteins no longer fulfill
their function adequately
owing to defects, this often results in life-threatening illnesses,
such as cancer. This
is why almost all drugs have effect on proteins. Consequently, most
research and
development work for drugs and therapies need protein, which is why
both academic
research institutions and the pharmaceutical companies use proteins
as a basis to
their research activities.
Recently, progress in fundamental research revealed the total of
the proteins in a
cell, which in the case of human being amounts to more than 40,000
proteins. It
became obvious that the proteins in a cell do not work
individually; rather, they
combine to act as protein complexes that are made up of numerous
protein
components. In addition, virtually all biological processes in
cells are executed by
such protein complexes. This has crucial consequences for research;
in order to
understand how proteins work, protein machines must be explored as
a whole, and
not only their individual protein components.
Nonetheless, academic institutes and the pharmaceutical industry
have almost
exclusively focused on individual, isolated proteins. The primary
reason for this was
that human protein machines are very difficult to produce in a pure
form. Although
the development of modern, recombinant methods now enables the
production of
individual protein components, there is still a demand for a
technology that is able to
provide sufficient volumes of entire protein machine, which form
the basis of
biological functions. This is also Michelle’s, Henry’s and Mike’s
experience in their
research at NUS. They realize that no suitable technology for the
production of
protein machines exists. This is why they developed their own
technology: the
MultiBac technology.
The technology
The MultiBac technology uses a modified, yet greatly improved
version of the so
called “baculovirus gene transfer vector” to produce any
combination of proteins in
great volumes and of high quality. The genes of a great number of
proteins, such as
human ones, can be placed on this gene transfer vector. This
process can be carried
out in an ordinary molecular biology laboratory. The MultiBca gene
transfer vector
multiplies in cell cultures and constitutes no danger to human
beings. Therefore, no
special health and safety regulations are required to work with
this system.
The gene transfer vector of the MultiBac system was developed to
provide it with a
unique feature namely, that is particularly careful in the
production of the desired
protein machines. For customers, this is a guarantee of the
unsurpassed quality of
the protein complex produced with the MultiBac technology. In
comparison with
conventional processes, the simplified MultiBac technology
additionally saves a
substantial amount of time for the production of the desired
protein product: it only
takes weeks rather than months. Also, the technology offers the
possibility to build
numerous different protein complexes from the same protein
components on a
modular basis and, thus, of supplying individual solution to
customers’ problems.
Laboratories of renowned research institutes already use MultiBac,
which NUS has
made available as trial specimens. This shows that the technology
works, is mature
and has a selling potential. The process was patented last year by
NUS, and since
then it was developed in the context of employment at the
university. However, the
rights can be assigned to a start up, for instance, in the form of
an exclusive license.
The next steps to launch the venture
In autumn 2010, Michelle is in the final stages of her doctoral
thesis, which she
wants to complete by the year. After that, she needs to work full
time for the new
company. In contrast, Henry and Mike want to retain their jobs at
NUS and spend
less time on the company. As such, they would not be involved in
the company’s
operative daily business but will assume an advisory function. They
will receive
shares in the start-up but will not be on the company
payroll.
One of the key roles of Henry and Mike will be to guarantee long
term access to the
latest findings in scientific research. This model, whereby some of
the founders
remain at the university, has already proved successful in a number
of other
biotechnology start ups. Research in the field of biotechnology is
very costly; both in
terms of time and money, so only by retaining close links with a
research institution
will the company ensure that it will always work with the latest
technologies and,
thus, remain competitive.
One of the greatest challenges currently perceived by the team is
to secure funding
for the new company. Although the founders are able to invest
S$200, 000 of their
personal savings into the enterprise and, thus, realize a small
scale start up, present
plans are based on the assumption that at least S$500 000 of
external capital will be
needed for the first two years.
These funds will primarily serve to finance Michelle’s position and
a small team of lab
assistants in charge of producing the protein complex for the
clients. The product will
be sold via a network of sales agents, and other functions, such as
accounting and
finance, will be outsourced to a professional accountant.
Answer all questions.
1. Should Michelle consider debt or equity to finance QuickBiotech?
Explain your
answer.
2. Would you consider any alternative sources or finance? Which
one? Why?
3. Analyse other issues to be addressed before QuickBiotech is
launched.
Please write all your answers in essay format. Do not answer in
point-form unless
the questions mention “List” or “State”. It is not necessary to
precede each answer
with an introduction and end with a summary. Proceed directly with
the answer
As a startup, there are many ways the initial capital and funding for the business can be raised. But taking small steps is always be safer and is an idea based startup venturing into completely unknown battleground it would be better to go for equity funding rather than debt funding. The debt funding is very risky as if because of any reason if the business fails then the debt will become a liability to be paid off from own money, while in case of equity funding the risk and rewards both are shared. If the chief concern is not having any other partner or equity shareholder in the business other than the partners who are working on the idea the debt funding is the option but with a very high degree of financial risk.
The other alternative source of finance they should try for. If they don't want to increase the equity shareholders then they can go for crowdfunding as an alternate source of finance, where they can ask the client companies for who they would be making the product to do the prebuying and fund in advance so that with that money they can start the operation. However, this is possible only when the idea is a big breakthrough and the future value of the idea is very high.
Before starting the business the regulatory compliance must be reworked and should not be there any assumption taken and ignored. Therefore a clear analysis of the all the compliance and intellectual property rights-related conditions should be reverified. The other regulatory and legal compliance related to the business and industry-specific requirements need to be understood and satisfied. The nature of the corporation or business should be thorough deliberated and accordingly, the formation of the entity should be done and the registration process must be completed. All the business related contract should be verified for its legal authenticity and terms.