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McDonald’s, the fast-food chain, announced new Spicy Chicken McNuggets hit restaurants in the U.S. on Sept....

McDonald’s, the fast-food chain, announced new Spicy Chicken McNuggets hit restaurants in the U.S. on Sept. 16 for a limited time. The new Spicy Chicken McNuggets have a tempura coating of cayenne and chili peppers and come with a side of Mighty Hot Sauce. Many have already begun to compare this item to the already famous Wendy’s spicy nuggets, with one reporter stating: “I compared McDonald’s new spicy nuggets against Wendy’s classic spicy nuggets, and found that Wendy’s beat out McDonald’s on every metric, including spice, flavor, and price.” Using the information you have learned in this course, how can marketers ensure that this new launch is successful? What marketing and advertising tools would you use to determine: Target Market, Media Channel, Differentiation, Brand Loyalty, and Customer Satisfaction?

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The explanation of the above question mentioned in below image

Rahul Sunny answered 1 year ago
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