In: Finance
I think Brazilian banana farm will need a higher discount rate because it is not appropriate to use the discount rate of the industry which is used as a standard discount rate.
I would advocate for adjustment of the discount rate with appropriate risk weighted factors which will decide the overall rate of return of this project.
This discount rate needs to be readjusted on the basis of various factors like inflation, interest rate risk and other geo political risk as well because this discount rate cannot be used for a period of next 10 years. This has been used in the past so this will have to be readjusted with the futuristic risk weighted measures in order to ascertain an appropriate discount rate while accepting and rejecting of this project.
I will rather discount this project with the higher rate in order to stay conservative and in order to make this project more risk-proof so it can only be accepted after passing through higher discounting rate factor.