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The “Online” group has developed a series of webinars for student focussing on ‘How to be...

The “Online” group has developed a series of webinars for student focussing on ‘How to be motivated in the online environment’. Their package delivers 12 x 1 hour per week motivational webinars targeted to students around the world due to the Covid-19 pandemic and the fact that many courses have moved to virtual classrooms. “Online” has asked you to research customer preferences and to recommend a pricing policy. There are limited price differences relating to the timing of webinars in the Northern Hemisphere, however for Southern Hemisphere webinars running a class at or below 45 students (normal class size is 50) costs significantly more for “Online” to run.

c. Is the need to consider customer preferences different for this organisation than for another type of organisation? Why or why not?

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