Question

Which one of the following is not one of the Balanced Scorecard’s four generic perspectives?

Multiple Choice

• financial

• internal business processes

• innovation and learning

• marketing and advertising

Answer 1

Answer : OPTION D (Marketing and advertising) is the correct answer.

Balance scorecard is defined as a set of financial and non financial measures relating to a companies key critical success factors.

The main objective of balance scorecard is to provide a comprehensive framework for translating a firms strategic objectives into a coherent set of performance meaures.

Balance scorecard Four generic perspectives are shown below:

1. Customer perspective

2. Internal business  Perspective

3. Innovation and learning perspective

4. Financial perspective

From the above solution we can understand marketing and advertising is not one of the balance scorecards four generic perspective.

Conclusion:

In the above case OPTION D satisfies given requirement in question where as remaining options A, B, C do not meet the given requirement in question and hence they are incorrect.

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