Question

Describe a structure of a creative agency. What are the core functions/departments?

Answer 1

Structure of a creative agency

Creative agency also can be referred as an Advertisement agency is a company offering a various strategy, design, technology and advertising services to its clients.It can be defined as creative or expert lead.It's also made up primarily of creative professionals and is often strongly defined by values.

The creative agency team consists of some persons such as copywriters and designerswho are also known as art directors working together to develop concepts for advertisements. In wider agencies, a creative director is managing the whole teams working on different accounts. Smaller agencies are only appointing a creative director one who works with freelance writers.After the acceptance of proposal for a project , the client who services the team provides the creative team with a summary that brightens the eligibilities of the client.After that, creative team discusses and finalises a concept, which is afterwards forwarded to the designing and copywriting divisions. Then they can release the final advertisement and give it to the account planners who are testing its effectiveness.

Core functions/departments of a creative agency are:

There are a number of departments that serve their clients in the advertising agency.Some of them work on attaining and maintaining existing clients, while the other's duty is to write and build the promotional materials and advertisements. Some departments are also managing support functions in advertising firms .They are keeping track of bills, payments and office expenses.

1.Account Management

The first and most important function is Account Management. An advertising agency's functions are mostly connected with each other. They start by acquisition of clients and end with a finished product. The department is fully responsible for contacting and building a client base is the account management team in the very first beginning.

2.Market Research

Clients are keeping a track on their advertisements, so as they need to know whether their advertisements are reaching the targeted consumers and also their effectiveness. They depend upon the various ad agencie's market researchers to obtain a specific response from consumers about ads and promotions.

3.Creative

The duty of creative department is to write the ad copy and develop appropriate artwork for their advertising agency's clients. People may work as a copywriter in the creative department.Copywriters must write attractive and believable copy to targeted consumers to buy products.

4.Media Planners

The advertisements provided by client's must be scheduled to run at various intervals.In this field a specific organizational skills to track host of different ad schedules. Some of the ads may be placed directly through media sources. There may be also a media buyer purchasing ads for you through multiple media channels.

5.Administration

Advertising agencies could actually possess multiple departments that deal with administration.Eligible personnel can work as a secretary or front desk receptionist in administration. If they have accounting experience, it is also possible to work in accounts payable, accounts receivable or payroll.