Question

• Juan bought a new winter jacket that had received rave reviews on the company's website with many buyers claiming it was the warmest jacket they had ever worn. However, the first time he wore it, the jacket didn't protect him from the cold Chicago weather. Since the jacket did not meet his expectations, he experienced ___________.

.	.	.disconfirmation bias
.	.	.low customer satisfaction
.	.	.a negative buying value
.	.	.cognitive dissonance
.	.	.a negative attitude

 

 

Answer 1

The answer is "cognitive dissonance".

 

Explanation:

*The Dissonance Theory indicates that someone who wanted a high-value product but received a low-value product would acknowledge the distinction and experiences cognitive dissonance.

*Cognitive dissonance is when there are conflicts in the mind regarding the existing reviews about the jacket's comfort, which the person believes to be wrong because s-he does not get contentment with the services so there is cognitive dissonance.

*Disconfirmation bias is the phenomenon where a person tends to prove through evidence that he is correct while rejecting evidence that denies their beliefs.

*low customer satisfaction is when a person does not get the contentment when he buys a product

 

Well, this could also be an answer but why it's not because:

It says the satisfaction once a person buys, it doesn't say that he reviews from people's behaviors and experiences a negative value. It is different from dissonance.

The answer is "cognitive dissonance".