Question

Consider the initiation of a new digital business or the conversion of a traditional one in SubSaharan Africa (you may assume any existing traditional business for conversion). Consider also that you are called upon as an MIS professional to partake in the digital business initiation or conversion.

Develop a digital business (initiation or conversion) proposal that will inform the Chief Executive Officer about how to accomplish this digital business venture. In particular, your proposal should provide detailed information about the application of digital technology and media to gain or improve competitiveness through the optimization of internal and external processes.

Your proposal should present an analysis of the following, drawing upon relevant literature:

• Online market

• Digital infrastructure

• Electronic environment

• Business Strategy

• Supply Chain

Answer 1

Now a days, it is important to take assistance of technology to expand and grow any business. The online business is acces sable to society at large. while proposing a plan , MIS professional need to research about the business environment, competitors, funding as well as exit plan.  The business proposal for initiation or conversion from traditional to digital business domain, with the analysis of following terms is parented below taking example of garment business perspective:

• Online Market

An online market is a type of e commerce site where product service or information is provided by multiple third parties. The traditional business to become digital, initially need to get registered with online market place. Globally, more than 50 percent os ales is made through online market place. World's top market places include AMAZON, EBAY, ALIBABA and many more. Its is important to decide the online marketplace first then after the business plan is decided for further decisions like supply chain decisions etc.

• Digital Infrastructure

Digital business is defined by a focus on enabling business agility and powering user experience that drive customer engagement Loyalty with the seller. It includes foundational services that are necessary to the information capabilities of nation, region, city or Organization. By extension, digital infrastructure is necessary to the economy and quality of life of a modern nation. The business proposal for garment business for modification or initiation a digital business. following is the part of digital infrastructure that seller need to built or arrange  ; Data centres, cloud computing, network infrastructure i. e WiFi , Applications.

• Electronic Environment

It is integrated communication environment wherein electronic, digital and wireless devices represent as tools that communicates, interact and manage the activities within themselves. It includes all electronic based resources in business such as computer, servers, mobile devices and other personally electronic based devices as well as software applications, accounting Software, web based applications. So while initiating or modification of digitization of a business, management should take into considerations these devices by making strategy and proper Implementation.

• Business Strategy

Formation of business strategy fr digital business need to focus more on creating policies, priorities, and people who can be trusted to make the right decisions as new technology emerges. the complex and strategic nature of opportunism available in digital business require involvement and leadership by strategy. while transforming a traditional business, management need to often launched separate initiatives towards digitization while continuing to operate as per Traditional business strategy.

• Supply Chain

Initially, management should confirm organizations digital vision, and the supply chain's role. Breaking out of silos and agreeing to a digital business vision across the entire organization must be the starting point for digital Business supply chain. Management should align the supply chain operating model to the digital vision and prioritize the digital technology investment in business while inia ting or transforming a traditional business in digital business. Digital Transformation in supply chain is key Decision for the achievement of success in Complex nature of digital business.