Question

Although the practice is doing well, business is down 20% from last year this time. The practice has been losing some client and is not acquiring new clients as they were a year ago. During a meeting with your representatives, they noted that there are several factors in the market that they should consider carefully in relation to the practice’s marketing strategy.

Answer 1

In this changing business environment, every business needs to change according to the scenerio. The practices devised earlier can prove to be of no use in the near future. Since everything is changing rapidly, the policies of the business also needs to be changed. The policies that attracted customers earlier, might not prove to be that effective. So, the new policies need to be devised to keep the business growing.

Below are some reasons that might affect the business sales and losing customers:

1. Selling poor quality product

2. Poor customer service

3. Outdated sales tectics

4. Poor after sales services

5. Bad customer experience

The above factors can be made right by following updated policies of the business. The following measures can be practiced according to the situation prevailing in the business:

1. Quality check of the products should be done in order to make sure that the best quality products are being offered to the public.

2. Attending customer queries and resolving their queries should be done in proper way so that a trust can be maintained between customer and busniess.

3. Updated sales techniques should be used like social media promotions so that advertising cost can be reduced and more people can get to know about the products that a business is offering. Customers should be pitched using social media promotions, email advertising, search engine optimization, etc.

4. After a product is sold to a customer, the responsibility of the business does not end. Providing the customer wuth after sales services can help building trust and belief between business and customer.

5. If a customer is visiting your store, the customer should be attended with respect. They should be feeling right entering your store.