In: Finance
"What pricing strategy is used when a seller set different prices in real time in response to supply and demand conditions? (In other words, the seller changes prices frequently in response to its existing inventory and the prices of its competitors and other factors?)"
a. price matching |
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b. competitive parity pricing |
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c. every day low pricing |
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d. dynamic pricing |
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e. showrooming |
Ans) d. Dynamic pricing
Dynamic pricing is also called demand pricing or time based pricing. As name suggest price of product or service is determined on basis of demand of that product or services. For example Airlines charge fares for the seat based on availability of seat , type of seat and amount of time before flight departs.