Question

in 1980, the macbride report created a discussion regarding critical issues withen the international community. in a well developed essay , answer this four part question: 1) discuss four main issuses that the commision addresses in the report. 2) who opposed the report. 3) what were the major criticisms against the commision. 4 dacades later do you see improvments in the four main area of concern or not

Answer 1

In 1980, UNESCO presented the Macbride report. The main aim of the report was to access the problems related to the media and to set an order. With the invention of the internet and satellite, any news can travel far and wide. Media covers a wide range of subjects from politics, religion, economy, and culture. We began to know what people are doing, where people are suffering, and what to expect from the media coverage. But along with this was the use of the media to influence the public through deception, political surveillance, economic exploitation, and other abuses of paper. So there came a need to put the order on the media.
It aimed to look at the nature of communication and the status of media in developed and developing countries. It analyzed the communication problem in modern societies, particularly in mass media and news. It considered the emergence of new technologies and the suggested new kind of communication order to ameliorate these problems. It concluded that imbalances in information and communication systems are as disturbing and unacceptable as social, economic, cultural, and technological barriers. It suggested the democratization of communication technologies and the strengthening of national media to avoid dependence on external sources.
There was strong opposition to the report from the Western delegations and the declaration of Balance of Belgrade in 1980 to remove UNESCO’s influence from politics. The soviets were against this declaration as well. who were afraid of unpleasant situations in history like the Mass Media declaration.
The criticism of this report includes that the concept of NWICO was not properly defined in the set of initiatives that were laid to be implemented later. It was criticized for accepting the concept of middle-class boredom without trying to analyze and develop the global perspectives of life. There was the inadequate treatment of the transnational corporations. The need for the development of the communication network in third world countries was overstated.
4 decades later we can see the improvement in the four main areas. With infrastructure and by training the personnel we can see developed and developing countries improving themselves and not falling into ant political schemes or traps with coverage of the information. Cultures and communities are looked upon with respect nowadays. Developing nations have established themselves independently. Efficient information exchange without undue influence is being carried out around the globe. Still, the report can’t say as truly followed as certain nations put media to political use and sometimes politics and culture come into play.

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