In: Statistics and Probability
If seller charge $799 for the monitor, $1,499 for the computer, and $1,700 for the bundle. Which of the pricing strategies the seller uses?
(3 pts)
If seller charge $799 for the monitor, $1,499 for the computer, and $1,700 for the bundle. The seller earns a revenue of _______.(3 pts)
Customer | Computer | Monitor |
1 | 900 | 800 |
2 | 1100 | 600 |
3 | 1300 | 400 |
4 | 1500 | 200 |
part 1 :
Strategy used : Mixed Bundling
Mixed bundling means the seller offers a different price for each available combination of products.
part 2 :
With mixed bundling the seller charges $799 for the monitor, $1,499 for the computer, and $1,700 for the bundle.
Customer 1 buys just a monitor, Customer 4 buys just a computer, and Customers 2 and 3 buy the product bundle.
revenue = $800 + $1700 + $1700 + $1500
revenue = $ 5700