Question

You are the general manager of XYZ Company. Explain five (5) strategic goals of your company and indicate the role communication plays in achieving your strategic goals.

Answer 1

Five strategic goals for XYZ company are as follows:

· XYZ should aim at increasing clients by at least 5% per year by maintaining both product quality, and service quality of the company

· Customer loyalty score should be increased with more effective organizational behavior and quality services.

· Profitability should be enhanced by around 10% in the next fiscal year to keep alignment with the highly competitive market.

· Employee turnover should be reduced by 25% with proper rewards and engaging them with organizational decision-making.

· Stakeholders' engagement should be increased in the company policymaking.

Effective communication helps in achieving strategic goals by following ways:

· It coordinates all the functional areas of the company, which is necessarily required for achieving goals.

· Communication clarifies the strategic goals to both employees and employers, which helps to create a clear vision.

· Communication connects different ideas in an organization that encourages the attainment of strategic goals.