Question

Health drink's market place and trends

Answer 1

The health industry in United States is showing an increasing awareness among the emerging young population regarding the health benefits of coffee and tea for reducing diseases such as blood pressure, obesity, diabetes and others. Today their lifestyle are changing and have more preferences towards the nutritious hot beverages consumption over carbonated drinks, thus Carbonated soft drinks (CSDs) is reflecting modest sales declines. There is increasing demand in the market for hot beverages among the millennially populations is leveraged by an increase in demand for artificial sweeteners. In U.S. the main players of industry are engaged in robust and extensive supply chain operations with large number of distributors, such as mass merchandisers, supermarkets, grocery stores, food brokers, dollar shops, retail stores, and online stores constituted in the country for the meeting the growing demand.