Nunes and Cepedes (2003, November) claim that the Internet has created new channels of distribution, and...

Nunes and Cepedes (2003, November) claim that the Internet has created new channels of distribution, and consumers no longer are confined to traditional and narrow retailing channels. Siwicki (2014, April 28) points out that new trends in e-commerce and m-commerce are emerging. Read the two articles.

Describe your own shopping behavior for common household products and services where you use a combination of traditional and e-commerce/m-commerce channels. How do you gather information about the product or service?

Do you consider it important to examine the product before purchase? Why, or why not?

Are you likely to gather information in one channel but purchase in another?

How does the variety of channels add value to you as a consumer?

How do you use m-commerce to your advantage as a consumer?

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Expert Solution

Rahul Sunny answered 1 year ago

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