Question

In: Operations Management

A newly formed firm must decide on a plant location. There are two alternatives under consideration:...

A newly formed firm must decide on a plant location. There are two alternatives under consideration: locate near the major raw materials or locate near the major customers. Locating near the raw materials will result in lower fixed and variable costs than locating near the market, but the owners believe there would be a loss in sales volume because customers tend to favor local suppliers. Revenue per unit will be $175 in either case.

Omaha Kansas City
Annual fixed costs ($ millions) $ 1.0 $ 1.1
Variable cost per unit $ 25 $ 40
Expected annual demand (units) 9,650 10,250

Using the above information, determine which location would produce the greater profit. (Omit the "$" sign in your response.)

(Click to select)Kansas CityOmaha would produce the greater gross profit of $ .

Solutions

Expert Solution

Omaha

Profit = Total Revenue - Total Expense

= Selling Price * Volume - (Fixed Cost + Variable Cost)

= 175*9650 - (1000000 + 25*9650)

= $447500

Kansas City

Profit = 175*10250 - (1100000 + 40*10250)

= $283750

Omaha will produce the greater profit

Omaha would produce the greater gross profit of $447500

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