In: Operations Management
A newly formed firm must decide on a plant location. There are two alternatives under consideration: locate near the major raw materials or locate near the major customers. Locating near the raw materials will result in lower fixed and variable costs than locating near the market, but the owners believe there would be a loss in sales volume because customers tend to favor local suppliers. Revenue per unit will be $175 in either case.
Omaha | Kansas City | ||||
Annual fixed costs ($ millions) | $ | 1.0 | $ | 1.1 | |
Variable cost per unit | $ | 25 | $ | 40 | |
Expected annual demand (units) | 9,650 | 10,250 |
Using the above information, determine which location would
produce the greater profit. (Omit the "$" sign in your
response.)
(Click to select)Kansas CityOmaha would produce the greater gross
profit of $ .
Omaha
Profit = Total Revenue - Total Expense
= Selling Price * Volume - (Fixed Cost + Variable Cost)
= 175*9650 - (1000000 + 25*9650)
= $447500
Kansas City
Profit = 175*10250 - (1100000 + 40*10250)
= $283750
Omaha will produce the greater profit
Omaha would produce the greater gross profit of $447500
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