35. ________ is the process of creating and delivering desired goods and services to customers and...

35. ________ is the process of creating and delivering desired goods and services to customers and involves all of the activities associated with winning and retaining loyal customers. Select one:

a. Marketing

b. Personal selling

c. Promotion

d. Customer service

Expert Solution

_______ is the process of creating and delivering desired goods and services to customers and involves all the activities associated with winning and retaining loyal customers.

(a) Marketing ( Correct ) : Marketing is the process of creating and delivering goods and services to customers and involves all of the activities asssociated with winning and retaing loyal customers. Marketing starts right from the introduction of the product until its declining stage. It focuses on creating what the customer wants and delivering those to the customers. For the above asked question Marketing is the correct answer as it defines the process of marketing as a whole.

(b) Personal Selling ( Incorrect ) : Personal Selling is the act of approching the customers in direct or in other words face to face to make them purchase the product. This is not the correct option for the asked questions because it is not conserned with creation of products. It is only conserned with selling of product to the customers directly by seeing them.

(c) Promotion ( Incorrect ) : Promotion is the set of activities that tries to make the people aware about the products and services that the firms offers in the market. Promotion tries to attract the customers and force them to induce the first move in buying the product. This is not the correct option for the asked question because it is not conserned with creation of products that the customers want.

(d) Customer Service ( Incorrect ) : Customer Service is the assistance that is provided to the customer during the time of purchase and also throughout the life of the product. This is not the correct option for the asked question because it is not conserned with creation of products.

Therefore OPTION(a) Marketing is the correct option.

Rahul Sunny answered 1 year ago

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