Question

In: Operations Management

Can someone please answer this and please type the answers for these. 1. Assume that TexCo...

Can someone please answer this and please type the answers for these.

1. Assume that TexCo is a widget manufacturer. It costs TexCo $62 (parts and labor) to manufacture each unit, and it incurs fixed overhead of $2.5 million per year. If TexCo prices the widgets using a 40% markup on cost, how many widgets must it sell annually in order to break even? Show your work?

2. Based on your answer to #1, if TexCo actually sells 150,000 units this year, what will its net profit be? Show your work.

3. Flip’s Flops, a small retailer located in South Padre Island, purchases “Sea Turtle” brand flip flops at a cost of $12 per pair. If the manager prices the flip flops using a 60% “markup on price”, what is the selling price to consumers?

4. Assume that it is nearing the end of the summer, and the Flip’s Flops still has a large number of “Sea Turtle” flip flops in the store. If the manager marks the price of the flip flops down by 40%, what is the new selling price of this item?

5. Peaks is a snowboard manufacturer, and is working on a new, high-end board to sell to retail stores.  These boards will have a suggested retail price of $749. If Peaks knows that these retailers price their boards using a 50% "markup on retail", and Peaks wants to be able to achieve a 60% "markup on cost", what is the most that it can spend, per unit, to produce this board?

Solutions

Expert Solution

1.

Variable cost per unit (v) = $62
Annual fixed cost (F) = $2500,000

Selling price (s) = Cost + Cost * % markup on cost = 62 + 62*40% = $86.8

Break-even unit = F / (s - v) = 2500,000 / (86.8 - 62) = 100,807 units (rounded up)

2.

Actual volume = 150,000

So, net profit = 150000*(s - v) - F = 150000*(86.8 - 62) - 2500000 = $1,220,000

3.

Unit variable cost (v) = $12

Selling price = Unit variable cost / (1 - Markup %) = 12 / (1 - 0.60) = $30

4.

Unit variable cost (v) = $12

Markup % is now 40% or 0.40

Selling price = Unit variable cost / (1 - Markup %) = 12 / (1 - 0.40) = $20

5.

Retail price = $749

Markup % on retail price = 50%

Retail price = Wholesale price / (1 - Markup % on retail price) or, Wholesale price = 749*(1 - 0.5) = $374.5

Markup % on cost = 60%

Wholesale price (s) = Unit cost * (1 + % Markup on cost) or, Unit cost = 374.5 / (1 + 0.6) = $234

So, the company can at most keep the unit cost equal to $234.


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