The
word “Investment” carries with it many definitions. In this course,
it represents ‘Business Spending’----businesses spending money
hiring workers to BUILD! The three areas of Business Spending can
be broken down into: 1. new plant and equipment construction volume
(new factory construction) 2. New residential construction volume
and sales volume and 3. “new”----net additions to (or subtraction
from) inventories. Inventories are often broken down into three
areas: raw materials inventories, ‘work in process’ and finished
product inventories (visualize new cars sitting in the dealership
on Capitol Expressway). New plant and equipment inventories make up
about two thirds of the total. Visualize a company owning and
operating four factories that mass produce shoes: the yearly
maintenance of the four factories can be called ‘replacement’
Investment. The construction of a new, 5th factory can be called
‘net’ Investment. One of the most, if not THE most high profile
example of a new factory is the Tesla battery factory outside
Sparks, Nevada. Let’s say a shoe company is mass producing shoes
out of each of its four factories, each capable of producing 1
million pairs. Let’s say that the price per pair the firm sees
(wholesale) is $30, and the cost per pair is $27. The price per
pair is set by market conditions—the Demand Curve for the shoes.
The firm earns a profit of $3 per pair for every pair produced,
distributed and sold (the retailer will mark up the price to the
customer). The driving force behind the firm’s decision to build
“Factory #5”---the “green light”---is the idea that the firm enjoys
a sales volume that is high, and rising, and expected to rise
further in the future. The new factory will most likely result in a
dramatic drop in the cost per pair owing to gains from new
technology, yet the new extra shoes MUST BE SOLD to customers. The
concept that the firm’s sales volume must be high and rising and
expected to rise in the future can be restated as the firm’s
‘excess capacity’ must be low and dropping and expected to drop
further in the future---in short, the firm’s sales volume, in
theory, should be expected to ‘bust through’ or exceed the firm’s
current capacity. This firm’s decision to build ‘Factory #5’ is
perhaps the most important decision the firm will make in the next
year or two. In theory, it is an “all or nothing” decision---let’s
say the firm will spend $100 million to build the factory, or spend
zero on this project. A ‘healthy’ firm that wants to expand may
have two projects but may only obtain funding for one, or four
projects and may only be able to obtain funding for two—owing to
the fact that the supply of loanable funds, and equity funding, is
finite and this firm will be competing with other firms for
essentially the “same” funding. Once we make the decision to
proceed---the ‘green light’---then we must line up
FINANCING---where and how will we obtain $100million for our
project, which will start on Jan 2 of next year and run until Dec
31 of that year? Profits, also known as retained earnings, are
often the most important factor. Let’s say that we have earned $30
million in retained earnings, and we wish to borrow the other $70
million (let’s make it 75 million owing to possible cost overruns).
We will apply for a loan from some financial institution, where the
decision making body (we can call it a ‘loan committee’) is
considering 10 loan applications, and will accept 5 and deny 5. We
may have to ‘beat out’ a rival firm, who has their own great idea
and their own grand plans for their own factory #5, but have $20
million saved in retained earnings and wish and need to borrow $80
million. The concept of a ‘shortage’ of funds suggests that we must
appear a ‘stronger’ candidate for the financing than our rival. Sad
but true. Let’s say we are in a position to “beat out” our rival
for the loan money. We base our entire business model that the
shoes mass produced by our new factory will cost, say, $27 per pair
(we can revise this later) on certain assumptions about the cost of
the land, labor, raw materials, plant and equipment needed to build
the factory along with the projected cost of compliance involving
government regulations (a big cost when it comes to building a
house) and INTEREST PAYMENTS ON BORROWED MONEY! Let’s say that we
are planning to borrow $70 million at an interest rate of 10% for
yearly interest-only payments of $7 million per year. Let’s say
that the interest rates on a loan like this in March of 1979
hovered in the range of 10%. From March 1979 to March 1980 the
Federal Reserve pursued a ‘contractionary’ monetary policy that
resulted in interest rates rising to roughly 20% ( about 18% for a
home loan). The same loan committee that approved 5 and denied 5 of
every ten loan applications will now approve 4 and deny 6. We saw
one of the largest drops in new plant and equipment construction
since the Great Depression. We could in theory raise money by
issuing new equity securities (the ‘IPO’ is a prominent example)
but this is less likely in an environment where liquidity is drying
up, and interest rates are high or rising or both. It is not
surprising that a drop in stock market values precedes a recession
by a few months (the 2008-2009 recession is an example). Let’s
assume that we have our own internal ‘green light’ and we have
somehow obtained the needed financing---two hurdles overcome. Now,
the great decision is: WHERE DO WE BUILD? Here, in the U.S.? Or in
some other country? If we build on U.S. soil then the bulk of the
construction costs will be counted as part of our Investment
spending and part of the equation Total Spending=C+I+G+(X-M)
- Let’s say that we have a hypothetical firm operating four
factories, each with the capacity to produce 1 million pairs of
shoes. We have established that in order to build ‘Factory #5” it
must 1. give itself the “green light”---sales volume must be high
and rising and expected to rise further in the future---a necessary
but not sufficient condition and 2. Raise the funding! Let’s say
$100 million BEFORE WE BREAK GROUND ---our factory would be quite
small --- Tesla is reported to be spending up to $5 billion for its
battery plant outside Sparks. Factors involving raising the $100
million include: Profits, the higher the better, of course, but
many firms will be required to spend money they do not have, in
order to build factory #5, thus they must access financing through
financial and capital markets, either through debt financing
(borrowing the money) or equity financing (issuing new shares of
equity securities). The fact that the supply of money in the
financial and capital markets is FINITE is CENTRAL to the entire
field of Macroeconomics! OKAY! We have the green light, and we have
the financing! WHERE DO WE BUILD OUR FACTORY? In the U.S.? Or in
another country? If we build in the U.S., then the ‘lion’s share’
of the $100 million will be part of the ‘Total Spending = C+I+G+X-M
equation. If we build in another country, then very little of the
$100 million will be spent on U.S. products and services, at least
in theory. REASONS TO BUILD IN ANOTHER COUNTRY: 1. LABOR COSTS! A
factory worker in the U.S. may earn over $20 and hour in wages, and
cost over $28 in hourly costs to her employer—on average---compared
to perhaps a wage as low as $2 an hour in another country. The
disparity in wages in the U.S. is simply incredible: let’s say a
worker may earn $7.25 an hour (the federal minimum wage in the
U.S.----it has not risen in several years) in a chicken processing
plant in Arkansas (most likely this worker came here from another
country, either legally or ‘extralegally’---our economy RUNS on
these workers!!) while a skilled worker may earn over $100,000 a
year (no wonder the students in the Automotive classes get here
earlier than I do---7:20am). The difference in a hypothetical U.S.
worker’s hourly wage and her hourly cost to her employer ----that
$8 (in theory) would consist of the employer’s share of
FICA---remember FICA???—along with unemployment insurance,
disablility &worker’s compensation benefits, possible medical
benefits, 401k matching and pension benefits (not in most gig
economy jobs) and other costs the employer bears but the employee
does not see in her take home pay. The huge disparity (in theory)
between labor costs in the U.S. compared to labor costs in another
country are greatly diminished by the VERY likely fact that Factory
#5 uses MUCH less labor---employs fewer workers than Factory #4. It
is possible that Factory #5 uses fewer than half the workers in
factory #4. If we did a walk-through of Factory #1, we would not
believe that is was owned and operated by the same company. Toyota
shut down its NUMMI plant in Fremont, while opening a new plant in
Texas. We can estimate that the labor costs were much lower in the
Texas facility. 2. TAX POLICY here in the U.S. compared to another
country: our government entities---federal, state and local----may
offer tax incentives for our firm to build Factory #5 in the U.S.
(or the state of Nevada, where it is reported that Tesla may be
receiving a ‘tax credit’ of perhaps 10% from the state). These
possible tax incentives may be called an “Investment Tax Credit”---
I would call them a “Factory #5 construction tax credit”. Let’s not
forget: the underlying reason to build the factory must be in place
---we must sell this steady stream of new extra shoes or cars or
MRI machines—but if our price per pair is $30 and our cost per pair
(without the tax incentives) is $27 and our projected profit is $3
per pair (in theory) then a 10% tax credit could raise our profits
greatly. The issue: SOME OTHER COUNTRY also has a government, and
it is offering its own tax incentives for us to build on THEIR
soil. It can become a ‘bidding war’. Why does every country want
our factory? JOBS! More on that later…..3. GOVERNMENT REGULATIONS
(G REGS) HERE vs. THERE: every government of every country has
established a framework of laws and regulations (regs) to protect
its people. Sometimes a firm – like us—may take actions that are
immoral and illegal. G REGS are put in place to address these
actions, and in a perfect world, prevent them from happening in the
first place. What can a firm ‘do wrong’ --- and what GOVERNMENT
REGULATORY AGENCIES in the U.S. (as well as the legal system) exist
to address and prevent these ‘wrongs’? 1. ‘TOO MUCH’ POLLUTION: if
a firm pollutes the environment beyond a certain level, the legal
system as well as the EPA (both federal and state---our state has
the CARB and many other agencies) may step in to fine or enjoin the
firm in the U.S.---thus raising our cost of doing business. What if
this other country competing for our factory has a more relaxed set
of pollution control laws and regs? 2. UNSAFE WORKING CONDITIONS:
We have a pretty robust legal system and worker’s comp and worker’s
disability system in the U.S.---for some workers, not all—compared
to many other countries. We have the OSHA---both on the federal and
state level—which can raise the cost of doing business---building
the factory, then operating the factory once it is up and
running---compared to another country 3. UNSAFE PRODUCTS: in the
U.S. we have dozens of regulatory agencies, including the FDA,
NHTSA, FAA, CPSC, the Dept. of Agriculture and DOZENS of other
agencies to address, and hopefully prevent, unsafe products from
being produced, distributed and sold in the U.S. 4. DISCRIMINATION:
The EEOC (the Dept. of Labor) ---both federal and state---and our
legal system act to address and try to prevent discrimination by
employers against women, older workers, and other groups. The
discrimination lawsuit that female employees filed against Walmart
in the U.S. NEVER WOULD HAVE OCCURRED in many other countries 5.
ABUSES OF MARKET POWER: The U.S. has a series of ‘Antitrust’ laws,
created about 110 years ago and built on since, that try to address
and prevent ‘abuses of market power’ by firms doing business in the
U.S.---the relevant agencies include the Antitrust Division of the
Justice Dept. and the Attorneys General of all 50 states (many are
going after Google right now) as well as the FTC. 6. INACCURATE
REPORTING OF PROFITS AND LOSSES---Enron being the classic
example---when a firm doing business in the U.S. violates these
laws, it may be prosecuted by the Dept. of Justice, the SEC, the
IRS, and many other agencies. There are many other misdeeds a firm
–maybe our firm---could perform, and other U.S. and state and local
regulatory agencies that may prosecute us and raise our costs of
doing business. What if this other country’s government – competing
for our business - simply has a more…’relaxed’….. set of
regulations? Wow! Some other country may offer cheaper labor, a
more attractive tax package, a more ‘friendly’ set of regulations…
why would our firm build factory #5 on U.S. soil? I believe that
recent events help explain this set of concepts…
- WHY BUILD FACTORY #5 on U.S. soil? I mean, labor is cheaper
in another country, Government Regulations may be more relaxed and
cheaper to comply with, and the tax incentives offered by another
country may be more attractive… so why build here? Many reasons,
starting with: 1. the idea that the U.S. economy, with over $20
Trillion in annual Total Spending on all goods and services, is
still the largest market in the world. US. HOUSEHOLDS, GOVERNMENTS
and BUSINESSES buy every conceivable product and service. If our
firm builds Factory #5 in another country, then we must incur
2.TRANSPORTATION COSTS and burdens that we may not be able to
forsee. We have a pretty good example of this concept playing out
RIGHT NOW. EVEN IF we build Factory #5 fifty feet south, or north,
of our border, we must move our product across the border into the
U.S. Our government (and every government I have ever read about)
maintains the right to STOP AND INSPECT any and all cargo—this can
take two minutes, two hours, two days, two weeks, two months. The
same concept applies to people, as evidenced by the tragedy at our
southern border. I have a friend who had a Y2K job up in Canada.
She got off the plane in Toronto and she was ushered into a
windowless room and ‘questioned’ for hours--- AND I THOUGHT CANADA
WAS AN ALLY!!! If we must transport our products across the U.S.
border by plane, truck, auto, ship, rail we are vulnerable to any
FUTURE RISE in transportation costs—anticipated or not. Energy
costs. Shipping costs. Fees at the Port of Oakland or Long Beach.
Let’s say we plan to sell our product to buyers in the U.S. for the
entire 20 year life of our factory. Do we ‘feel lucky’ for the next
20 years? Yes, yes, supply chains are very VERY
interdependent----and, as we now know, fragile, at least in theory.
What if a second terrorist attack similar in scale to 9\11 were to
occur? Our government could, in theory, ENFORCE EXISTING LAWS AND
PROTOCALS to “slow down” the stop and inspection process. The U.S.
has thermal imaging technology whereby a container or truck is
brought in to a bay and “Xray”d if you will…. If this technology
were to be employed more vigorously, our product would not make it
to the shelves, or to the Amazon “fulfillment center” in a timely
basis, cutting in to those profit margins that we had anticipated.
Do you feel lucky? MANY firms have built Factory #5 overseas… and
then built their next factory, Factory #6, on U.S. soil---and they
weren’t being altruistic or patriotic in their decision. Profit
maximization is the driving force behind every decision a firm
makes, including where to build Factory #5. 3. TRADE BARRIERS:
TARIFFS AND QUOTAS! Again, the present time is instructive. As many
of you know, the President of the U.S. can unilaterally, without
approval by Congress, impose new, extra tariffs on products coming
in to the U.S. The only brake on a reckless President is
impeachment---and CONVICTION, as we know too well. Do you feel
lucky? For the next 20 years? (a tariff is a tax on products coming
in to the U.S.) Raising tariffs is widely seen as bad policy: the
price of the imports rises for the U.S. consumer, cutting into her
purchasing power, and our trading partner RETAILIATES by raising
THEIR tariffs on OUR EXPORTS, thus costing U.S. jobs. Higher
inflation AND higher unemployment, hurting two of the five major
goals of Macro policy 4. “NON-QUANTIFIABLE” forces: let’s say we
build factory #5 7,000 miles away from our headquarters for all the
reasons we discussed earlier. It is up and running on Jan2. In Feb,
the rains come---roads are washed out. Raw materials cannot arrive.
No profits. In fact, we still have to make the mortgage payments on
the Factory---our newest, best hope of survival. In March there is
a LONG dockworker’s strike. A strike by dockworkers can happen
here, but very rarely, and they not last very long. Again, an
interruption of that steady flow of new, extra products. In May,
the electricity is out. In June, the natural gas distribution is
shut down. Again, it can happen here, but when it does it is a BIG
DEAL, and, in the U.S., over 98% of the time, the lights are on and
you can heat your home or office. And run your factory. The
political pressure on PG&E has been sufficient to ensure
somewhat reliable power---compared to some rival nations. In July,
there is political upheaval leading to a GENERAL strike---almost NO
ONE is working. No profits for us. Extreme case: there is a
revolution---it happens—and our factory is destroyed, or worse,
taken over by ‘the people’ and it becomes a “people’s”
factory---but we still owe Bank of America the monthly mortgage
payments---yes, insurance is possible---but we have lost our
capacity in the meantime-----we have orders that WE CANNOT FILL---a
rival firm will fill them. We lose market share. We complain to our
government, and they tell us ‘WHY DID YOU BUILD FACTORY #5 in THAT
country?” The biggest mistake we can ever make. Factory #5 was our
future. The U.S. may very well be the most profitable place to
build factory #5.
following the lectures to answer all of the questions.
1. Please list and discuss at least four government
regulations that may be stricter for a firm, and more costly to
comply with, in the U.S. as compared to other
countries.
2. What "hurdles" must a firm overcome in order to build a
factory in the next 12 to 24 months?
3. What forces may influence a firm to build its next factory
in another country? Which one force may be the most important, in
your opinion? Why?
4. What forces may influence a firm to build its next factory
on U.S. soil? Which one force may be the most important, in your
opinion? Why?