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In: Accounting

Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year:...

  1. Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year:

    Recent Year
    (in millions, rounded)    		 Prior Year
    (in millions, rounded)
    Americas $9,904 $7,974
    China/Asia Pacific 2,396 1,130
    Channel Development* 1,731 1,546
    EMEA** 1,217 1,295
    Other 2,100 1,675
    Total $17,348 $13,620

    *Sells packaged coffee and teas globally

    **Europe, Middle East, and Africa

    a. Prepare a horizontal analysis of the segment data using the prior year as the base year. Round all percents to one decimal place. Enter all amounts in millions. If required, use minus sign to indicate the decreasing values.

    Starbucks Corporation
    Horizontal Analysis
    Recent Year (in millions) Prior Year (in millions) Increase (Decrease)
    Amount    		 Increase (Decrease)
    Percent
    Americas $9,904 $7,974 $ %
    China/Asia Pacific 2,396 1,130
    Channel Development 1,731 1,546
    EMEA 1,217 1,295
    Other 2,100 1,675
    Total revenues $17,348 $13,620 $

    b. Prepare a vertical analysis of the segment data. Round all percents to one decimal place and round the total percentage to 100 if necessary.

    Starbucks Corporation
    Vertical Analysis
    Recent Year Amount
    (in millions)    		 Recent Year Percent Prior Year Amount
    (in millions)    		 Prior Year Percent
    Americas $9,904 % $7,974 %
    China/Asia Pacific 2,396 1,130
    Channel Development 1,731 1,546
    EMEA 1,217 1,295
    Other 2,100 1,675
    Total revenues $17,348 % $13,620 %

    c. Based on the percentages in the vertical analysis, which of Starbucks's operations grew more?

Segment Revenue Vertical Analysis

Newton Corporation is one of the world’s largest entertainment companies that includes Gravity films, Apple Broadcasting, Gravity News, the GR, and various satellite properties. The company provided revenue disclosures by its major product segments in the notes to its financial statements as follows:

a. Using the revenue disclosures by major product segment listed below, provide a vertical analysis of the product segment revenues. Round all percents to one decimal place.


Major Product Segments		 For a Recent Year
(in millions)
Percent (%)
Cable Network Programming $32,718 %
Television 9,397
Filmed Entertainment 7,085
   Total revenues of major segments $49,200 %

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ekkarill92 answered 2 years ago
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