Question

1.

Please provide a SWOT analysis for the Valentine Lakeside RV Camp. Here is a link to the website for information on the RV Camp.

http://www.valentinelakeside.com/our-place.html

Valentine Lakeside RV Camp

Physical address:

814 Euel Moore Drive
Kingsland, TX 78639​

Email: [email protected]

Phone: (325) 388-4418​

​Mailing address:

PO Box 31

Kingsland, TX 78639

Answer 1

SWOT analysis

Strength :

• The leisure and tourism industry is an evergreen one independent of even economic crisis for tourist will come to de-stress and have a good time.Hence Valentine has greatest strength being in such a sector
• Flexible staying options are avaibale ranging from suite to patio unit etc. which means large diversified offering for the customer.Customers will have great choice to select.Rentals are quite competitive.
• Children accomodation is free which means it is customer centric.
• Good mix of variety of rooms and offerings with modern amenties to cater to guest.
• Great ambience considering the greenary and water front
• Good location - Ease of access from major cities

Weakness

• Is dependent on seasonal tourist inflow which means an impact on earnings
• No certification or recognition from recognized industry body or affiliation
• No ratings or testimonials to back up the claims
• Security aspects not mentioned

Opportunities

• Being a great place for vacations and leisure ,Valentine has a great earning potential
• Greater number of families are travelling or taking time off which means great opportunities ahead
• Cheap labour availability in this sector will boost the sector revival
• Other activities like fishing house,swimming pool etc. provides revenue from other streams also

Threats

• High risk of impact due to Political or legal issues
• Even small Negativity reviews or events can bring down Valentine ( example : a boat accident or a fire in BBQ area)
• Terrorism is the major threats being faced by terrorism industry
• Natural calamities/ other unexpected events can cause significant impact
• Matching customer expectations also keeping competitors at bay is a major challenge