Question

Case study 5

Reebok is a sporting goods manufacturing company in the United Kingdom. It is one of the best- sellers among top other finest sporting brands. The company’s footwear, clothing, accessories, and sports equipment are in wide demand in many counties across the globe, and they are challengers for core branded companies for a quite span of time. For a long time, no competitor could compete with their products, and then came the Adidas Company of Germany in 1949 as more challenging with more satisfactory and reasonably priced products to the customers. Though all the products are sporting products, there will be always various tastes and preferences in the minds of the customers. Reebok consumers like the way companies shoes are featured, and the consumers of Adidas companies prefer in this brand due to the low priced products and as well for the high quality.

Adidas has larger product line product than the Reebok. Adidas Company is also very clear that they connect and engage with its customers as per their need and demand. Adidas sells a range of clothing items, varying from men's and women's t-shirts, jackets, hoodies, pants, and leggings. Adidas has many other business locations around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia, and Spain. One of the main focuses of Adidas has always been football kits, and the associated equipment. Adidas is a significant global manufacturer of team kits for football teams and clubs to foreign organizations. Adidas Performance was designed to maintain their devotion to the athlete; in comparison the Reebok Company has relatively less products than the giant Adidas Company. Thus the customers of Adidas were overwhelmed with the services and products of the second-largest best sporting manufacturing company in the globe.

Question 5

i) Evaluate the marketing mix adopted by Adidas.

(4 Marks–100 /125 words)

ii) Discuss why most of the consumers wanted to buy Adidas products instead of Reebok products.

(3 Marks–75 / 100 words)

iii) Did Adidas follow the new product pricing effectively? Justify. (3 Marks–75 / 100 words)

Answer 1