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In: Economics

What is your insights about the cultural influence on marketing? give one resources website on how...

What is your insights about the cultural influence on marketing? give one resources website on how it captures your thoughts about how the insight, research, and text material is relevant to what is currently happening in the marketplace and in your life

Solutions

Expert Solution

Create relationships: create partnerships through tailored interaction. Raise brand awareness: keep your company and your resources top-of - mind until the moment when your prospects are eager to join. Promote your content: use email to share relevant blog material or usable assets with your prospects. Produce leads: Invite readers to include their personal information in return for an asset

Symbols referring to cultural forces, both spoken and unspoken, relate to language. A symbol of cultural pride is language. A society may wish to maintain its particular cultural heritage, while some external influence may be appropriate. In such a country, a marketer will need to translate ads into language symbols appropriate to the people of that specific country.

Similarly, the best way to address these different markets should be taken into account by marketing to refugee communities in the U.S. who already speak their native country's language. Folklore, theatre, dance and music are other examples of cultural icons.

Processes of thinking can vary between various cultures. This might change the way a marketing technique is viewed. In an advertising, viewers who are part of one culture will take the whole picture and be able to report different specifics of what they have seen, even in the background; those of another culture can only see and agree with the central character and totally disregard background objects. This will impact the manner in which a marketer expresses his message based on cycles of cultural thinking.


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