Question

In the Kutz (2016) textbook, there are descriptions of five types of applications of Web 2.0. Pick any two types and find two URLs that represent them. Please briefly describe each and explain how they promote e-commerce.

Answer 1

Among the five types of applications of Web 2.0 say forums, social bookmarking, social networking services, micro-blogging and social curators, I chose the below two of them for the further explanation:

1. Social networking services: E.g Facebook.com is a social networking platform which is used to develop personal connections and thereby targeting ads, exclusive Facebook content, it helps to promote e-commerce. This is done purely through individual connections when compared to Instagram promotions which is rather done highly through influence and themes.

2. Social Curators: E.g Instagram.com is a platform to share photos and videos through which various themes are collaborated and shared to glorify around one or more kinds of topics. And that can be used to promote various business or say e commerce. Instagram is used highly for influencing audience or say customer to boost up the sales through its interface using various kinds of themes and designs.

* Content marketing is used to mainly to scale up the sales in both of the applications mentioned above.