Question

Explain how Ben&Jerry's is using business intelligence tools to remain successful and competitive in a saturated market?

Answer 1

business intelligence is explained as the technology driven methods which used to gather , inspect and to modify the raw data into performable information in order to support management team and also the stake holders to take knowledgeable business decisions. It comprises of varius Methodologies and tools which make capable the firm in gathering data from external and internal sources. And also to make out proper analysis and to make effective report for the enhancement and development off the organization.

Ben and Jerry produce ice cream about 190000 pints and Frozen yogurt daily. The company ships thees products to 2 countries including US. Data warehousing and Data mining tools are all used by thee company to have cut throat competition in saturated market. data quality includes the completeness, data accuracy, desirability and auditable capacity of thee data. Data and data Quality in a business Miss most valuable as it rasions to the informed decisions by management.. buisiness intelligence tools in order to make  effective querying, online analytical processing,, collection and reporting off data are the methods enhance thee data and data quality of the company. The company ensures the product quality through proper aces and analysis off the information from their ccusstomers.Quality of each single ingredient is confirmed by these information. Ingredients of the ice Creams are tracked by using data ware housing and al;so thee life od ice cream products they stored . They thus succeed in tracking the ingredients from various suppliers and proper Analyses is done to find customer choice. The company keep track on thee customers through calls, complaint calls are used to analyze the ingredient Quality. Cherries, eggs, and milk are the ingredients of icecream . proper feedback is extracted from the information and analyses it properly. Sales department, purchasing and Quality Assurance Department collects the data and Business intelligence tools used to analyses the same. The Company promotes their product by disclosing Company products for thee consumers inn order to tyr trending flavors.