In: Operations Management
What are the four elements of the marketing mix described in the document?
What is the value that the organization delivers to its customers?
| 
 Element of Mix  | 
 Description  | 
 Potential Customer Value  | 
| 
 Product Strategy  | 
 Range from brand name, to product image, to packaging design, to customer service, to guarantees, to new product development and more.  | 
 Designing the best product that meet and understand the target market.  | 
| 
 Pricing Strategy  | 
 To deliver customer value, your prices must be fair and relative to the benefits of your product.  | 
 This benefits the consumer because the product created is not over priced or unobtainable.  | 
| 
 Promotion Strategy  | 
 All of the ways that marketers communicate about their products.  | 
 This is costumer value because this helps the customer know when a promotion or deal is available for certain items they desire or need.  | 
| 
 Distribution Strategy  | 
 To deliver your product to the right people at the right quantities at the right time and place.  | 
 This is good because then you are reaching the appropriate customers and you are making sure there is the right amount of that item to go around.  |