In: Operations Management
What are the four elements of the marketing mix described in the document?
What is the value that the organization delivers to its customers?
Element of Mix |
Description |
Potential Customer Value |
Product Strategy |
Range from brand name, to product image, to packaging design, to customer service, to guarantees, to new product development and more. |
Designing the best product that meet and understand the target market. |
Pricing Strategy |
To deliver customer value, your prices must be fair and relative to the benefits of your product. |
This benefits the consumer because the product created is not over priced or unobtainable. |
Promotion Strategy |
All of the ways that marketers communicate about their products. |
This is costumer value because this helps the customer know when a promotion or deal is available for certain items they desire or need. |
Distribution Strategy |
To deliver your product to the right people at the right quantities at the right time and place. |
This is good because then you are reaching the appropriate customers and you are making sure there is the right amount of that item to go around. |