Question

In: Operations Management

What are the four elements of the marketing mixdescribed in the document?What is the...

  • What are the four elements of the marketing mix described in the document?

  • What is the value that the organization delivers to its customers?

Solutions

Expert Solution

Element of Mix

Description

Potential Customer Value

Product Strategy

Range from brand name, to product image, to packaging design, to customer service, to guarantees, to new product development and more.

Designing the best product that meet and understand the target market.

Pricing Strategy

To deliver customer value, your prices must be fair and relative to the benefits of your product.

This benefits the consumer because the product created is not over priced or unobtainable.

Promotion Strategy

All of the ways that marketers communicate about their products.

This is costumer value because this helps the customer know when a promotion or deal is available for certain items they desire or need.

Distribution Strategy

To deliver your product to the right people at the right quantities at the right time and place.

This is good because then you are reaching the appropriate customers and you are making sure there is the right amount of that item to go around.


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