“The process of continually collecting information from the
external marketing environment.”
Marketers must be aware of the surrounding environment when
making marketing mix decisions. The external environmental factors
that marketers need to evaluate are: 1. Competitive 2. Economic 3.
Social/cultural 4. Technological 5. Political/legal.
For each of these products describe how 2 of these environmental
factors can or will affect the marketing of these
products. For each product you need to discuss
2 different environmental factors, that are listed
above,...
Are you aware of your company's (which is IT) corporate
objectives and long term goals? Is there a mission statement
visible to all employees and what does it say? Please give examples
of various aspects of the company's sales and marketing operations
that support its corporate objectives, be specific. Describe the
vision statement of your company (IT) if available and how it
differs from the mission statement.
- Why is price such a difficult variable for marketers to
control? What factors must they consider in setting prices?
- Driving volume is a key pricing objective for many businesses.
Find an example of a marketer that uses each of the volume oriented
pricing strategies. Do you think this approach is effective? Why or
why not?