Question

Why must marketers be aware of new developments in technology?

Answer 1

It is quite obvious that technology has brought a long way to the marketing field. Without it, we would not get interested in the world of digital marketing. However, many marketers, especially those in small businesses, do not acknowledge just how much and how often technology changes. Because of that, they have a very hard time keeping up, which could be their biggest marketing error.

Responsive web design is popular in the world of digital marketing, and the move toward small screen optimization continues to evolve. Perhaps the most important of these improvements is the ability to move seamlessly from an email call to action to the landing page without slow down load times or skewed content. Both of those sets of data are great for marketers. Thanks to the ability to collect consumer information, marketers have the necessary knowledge to make changes to their content, products and services in order to improve the overall consumer and business experience.

We are expecting a lot of new ideas in terms of social media in the coming years. In order to make creative use of AR easier, Snapchat has already introduced Lens Studio, while Facebook Spaces aims to take users into a virtual world. As part of Stories, Instagram is already investing in AR, and advertisers and consumers will soon be getting more apps. As more customers seem to appreciate these immersive experiences, brands have a great opportunity to exploit these new technologies to differentiate themselves with their authenticity and emphasis on experiential marketing.