Question

1.1
Write the importance of subject
1. Intercultural competencies
2. Linguistic
3. Public relations

1.2 Explain corporate social responsibility: Explain corporate social responsiblity and the public relations practitioner's involvement in it. Describe the various ways PR practitioners might be in cause of PR .

1.3 Writing for PR: explain the importance of defining the audience and key messages prior to writing any communications materials; Outline the different news hooks and explian why they are inportant to PR writing ; Describe the purpose of a media kit and its components; Describe the role of research in public relations writing.

Answer 1

ANSWER (1.1)Write the importance of subject:

(A) Importance Intercultural competencies:

Intercultural, or cross-cultural, competence is a crucial skill-set in today's global workplace, where employees are more likely to interact with co-workers, vendors or customers from different cultures and countries, and need to work productively with people who have been shaped by different values, beliefs.

(B) Importance Linguistic:

Linguistics is concerned with the nature of language and communication. It deals both with the study of particular languages, and the search for general properties common to all languages or large groups of languages.

Importance: For learning

(a)The study of the production, acoustics and hearing of speech sounds

(b)The patterning of sounds.

(c)The structure of words.

(d)The structure of sentences.

(e)Meaning.

(f)Language in context.

(C)Importance Public relations:

(1)Strengthens Community Relations

(2)Public Relations is Opportunistic

(3)PR Enhances Your Online Presence

(4)Strengthens Community Relations

(5)Public Relations is Opportunistic

ANSWER (1.2)

Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.

But first and foremost, the role of PR in CSR should be to get customers and employees on board with the initiative and:

• Inspire employees to take action, and contribute or participate in the CSR initiative

• Inform communities about how an organization’s working to deliver good to them

Public relations, or PR, practitioners and members of the media have roles that are in many ways complementary. Both sides of these relationships have common goals of creating a story, or developing a narrative, that keeps readers, listeners and viewers informed. The downside is that both parties have many opportunities for tension between them and their relationships between them can have many ups and downs.

ANSWER(1.3)

Audience analysis involves gathering and interpreting information about the recipients of oral, written, or visual communication. There are very simple methods for conducting an audience analysis, such as interviewing a small group about its knowledge or attitudes or using more involved methods of analyzing demographic studies of relevant segments of the population. You may also find it useful to look at sociological studies of different age groups or cultural groups. You might also use a questionnaire or rating scale to collect data about the basic demographic information and opinions of your target audience. These examples do not form an all-inclusive list of methods to analyze your audience, but they can help you obtain a general understanding of how you can learn about your audience. After considering all the known factors, a profile of the intended audience can be created, allowing you to speak in a manner that is understood by the intended audience.

1. A hook can come in many formats – it could be your headline, an image, a video, a thought-provoking question, an amazing statistic or even a PR stunt deliberately designed to add newsworthy value to a client’s message.
2. The main reason for this is that your hook will affect what type of publications run your story, and the publications that run your story will affect the success of your objectives because of the audience that reads them.

​​​​​​​Essentially, a media kit is a packet full of information about your company. Traditionally it is sent to journalists to encourage them to promote the company, but it can also be sent to current and potential clients. Modification of a Media Kit to a “Look Book” will make the piece more informative and versatile.

As a true management function, public relations uses research to identify issues and engage in problem solving, to prevent and manage crises, to make organizations responsive and responsible to their publics, to create better organizational policy, and to build and maintain long-term relationships with publics.

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