In: Nursing
Provide an electronic media device that shows your interest in
public health, then write a 5-sentence paragraph explaining the
media device.
For example, a twitter or other social media account, an
infographic, or a public health ad that you find interesting and
allowed you to enter the field.
The Ministry of Health & Family Welfare’s (MOHFW) Tobacco Control Programme launched a nationwide television, radio and You Tube campaign called “Surgeon.” This campaign featured cancer patients at Tata Memorial Cancer Hospital’s neck and throat cancer ward and highlighted the devastating consequences of smokeless tobacco to warn against its use. The campaign was produced in association with World Lung Foundation (WLF) and the Bloomberg Initiative to reduce Tobacco use. The campaign video shows cancer surgeon Dr. Prashant Pawar as he conducts his rounds in one of the busiest head, neck and throat cancer wards in the world. The viewer sees the horrifying effects of mouth cancers caused by chewing tobacco as the surgeon consults with his patients – some as young as 18-years-old. It shows the cancers of oral cavity and pharynx are n important public health problem. The key message of this ad was Chewing tobacco is dangerous for the health. The ad features testimony of a young person – 24-year-old Mukesh Harane from Maharashtra. It was created in India in collaboration with TATA Memorial Hospital where he was a patient and died as a result of his chewing habit.
This ad reflects the realities of disfiguring, disabling, and fatal cancers caused by smokeless tobacco. This ad was so effective causing a long lasting impact on how smokeless tobacco causes horrifiying problems in young people who have their entire life ahead of them. This ad created a driving force in me to educate, create awareness among the youth regarding the ill effects smokeless tobacco can cause.