In: Economics
explain the communication strategies that a company takes to give bad news
1.Use a variety of media, not just email.
Often the most effective communication choice is email
combined with other methods,
2. Communicate more than once.
Provide additional details and updates in follow-up
communications. .
3. Reveal it—don’t conceal it.
Don’t try to protect others from bad news or yourself from
sharing it.
4. Communicate bad news promptly.
A typical response to bad news is “How long have you
known?”
5. Use professional language.
Only use informal language or slang if your specific
audience will relate better to it.
6. Include the good-news aspects of the bad
news.
If you can legitimately share positive news,
7. Do not sugarcoat, minimize, or disguise the
message.
Avoid minimizing the message
8. Don’t rely only on trickle-down
communication.
Bad news needs to be communicated consistently and
quickly.
9. Apologize.
Saying you are sorry about a situation does not mean you
are guilty or liable for it.
10. Communicate first with the people who are most
affected by the bad news.
Never blog or Tweet about bad news before sharing it
completely, clearly, and compassionately with those
involved. .
11. Answer essential questions.
Your audience will likely want to learn what, why, who,
when, where, how, how much, and what if.
12. Individualize the message.
Employees have different questions from
managers.
13. Don’t communicate on people’s personal
time.
If bad news is serious, it may be prudent to contact people
at home.
14. Recognize bad news.
Anytime information is not welcome to your audience, it is
bad news, even if it seems positive or neutral to you.
15. Use accurate titles or subject lines for bad-news
communications.
If a title seems misleading, readers will be skeptical
about your entire message.
16. Avoid blaming other individuals.
It may be tempting to blame others for the bad news you
must share,
17. Mention anything you are doing to reduce the impact
of the bad news.
18. Write down your bad-news messages even when you will
speak them.
Without a script, it is too easy to state incorrect
information and make unrealistic commitments.
19. Keep your promises to communicate.
Broken promises make bad news worse.
20. Empathize.
Be compassionate with yourself and others.
When the news turns positive, communicate and celebrate it.