Question

In: Economics

explain the communication strategies that a company takes to give bad news

explain the communication strategies that a company takes to give bad news

Solutions

Expert Solution

1.Use a variety of media, not just email.
Often the most effective communication choice is email combined with other methods,

2. Communicate more than once.
Provide additional details and updates in follow-up communications. .

3. Reveal it—don’t conceal it.
Don’t try to protect others from bad news or yourself from sharing it.

4. Communicate bad news promptly.
A typical response to bad news is “How long have you known?”

5. Use professional language.
Only use informal language or slang if your specific audience will relate better to it.

6. Include the good-news aspects of the bad news.
If you can legitimately share positive news,

7. Do not sugarcoat, minimize, or disguise the message.
Avoid minimizing the message

8. Don’t rely only on trickle-down communication.
Bad news needs to be communicated consistently and quickly.

9. Apologize.
Saying you are sorry about a situation does not mean you are guilty or liable for it.

10. Communicate first with the people who are most affected by the bad news.
Never blog or Tweet about bad news before sharing it completely, clearly, and compassionately with those involved. .

11. Answer essential questions.
Your audience will likely want to learn what, why, who, when, where, how, how much, and what if.

12. Individualize the message.
Employees have different questions from managers.

13. Don’t communicate on people’s personal time.
If bad news is serious, it may be prudent to contact people at home.

14. Recognize bad news.
Anytime information is not welcome to your audience, it is bad news, even if it seems positive or neutral to you.

15. Use accurate titles or subject lines for bad-news communications.
If a title seems misleading, readers will be skeptical about your entire message.

16. Avoid blaming other individuals.
It may be tempting to blame others for the bad news you must share,

17. Mention anything you are doing to reduce the impact of the bad news.

18. Write down your bad-news messages even when you will speak them.
Without a script, it is too easy to state incorrect information and make unrealistic commitments.

19. Keep your promises to communicate.
Broken promises make bad news worse.

20. Empathize.
Be compassionate with yourself and others.

When the news turns positive, communicate and celebrate it.


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