Take two existing offerings and combine them to create a new one. What type of offering...

Take two existing offerings and combine them to create a new one. What type of offering is it? To whom would you sell it? What new benefits does the product offer, and how would you communicate them to potential buyers? What evidence could you generate to predict the likelihood of the new offering being successful?

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Expert Solution

I would like to combine an Immunity boosting ingredients with a fruit juice. As in this scenario of covid-19 people are most conscious about their hygiene and health. So in this pandemic this would be the best combination of products that could be offered to the customers. As many health organization has urged people to increase their immunity to safeguard themselves from this pandemic. Customers are now looking forward for a commodity which will satisfy this need of customers.

This product will benefit the customers in boosting their immunity power and letting them fight with this deadliest disease. A company can communicate with customers about the product with the help of different medias like - advertising, radio media, news channel by organizing a conference etc.

The success of this kind of product is seemingly possible as people are now prefering more and more good healthy substites rather than going for unhealthy products like snacks. Being immunity boosting ingredients with fruit juice will work as an good alternative for people who are looking for a product which offer health with taste.

ekkarill92 answered 1 year ago

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