Question

Why are most personal services not easily globalized?Give some examples that show how a service has to be standardized before going global ‑‑ and how standardized personal service is almost always impersonal?

Answer 1

Most personal services are not globalized easily because these services tend to be location-specific and are generally cannot be traded. These services are not displaced easily and tend to not affect technological changes over them. Personal services are completely based on the needs and requirements of the customers, so they are expected to be highly flexible.
The provision of personal services or customization of the services as per the need of the customers is easy for an organization until it reaches a certain point of growth. after that certain level, when a company wishes to expand itself at a global level, they need the standardization of the services and products in their portfolio.
Example - Services provided for educational and learning purposes, services provided by the health care workers. these services need to be standardized before going global.
Standardized personal services are almost always impersonal because it is not customized according to the needs of any specific customer. Once this standardization has been done, these personal services can now be traded like the impersonal services. Standardized personal services are almost always impersonal because it helps in the division of the market in different segments.