What other strategic initiatives should/could Whole Foods launch

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As the competition in healthy food sector gets heated up, the W-foods have to change its strategy. Some of the strategy recommendations for implementation are provided below.

• Increased presence in the social media

• Introduction of value added services such as online ordering, home delivery, store pick-ups, etc.

• Establishing long term contracts with the farmers and food suppliers and highlighting their value additions to the customers

• Sponsor food and produce ratings by an independent body to indicate the value of products sold in the stores

• A loyalty program and long term customer value proposition may be floated to retain the customers

The vision and mission of providing healthy food to the customers, and the relationship with the suppliers is critical for the success of W-foods. The company must maintain their core competence, and try out various means of attracting and retaining the customers.

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Rahul Sunny answered 1 year ago

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