Question

What 3 manifest needs does McClelland identify? Give an example of how you can satisfy one of the three needs.

Answer 1

According to McClelland theory the three manifest needs are:

• Need for Achievement: This need manifest to focus upon the achievement of goals ,the person pursues his / her goals passionately with full dedication and enthusiasm.The individuals belonging to this group like new challenges and heights in achievement of their goals and aims.
• Need for affiliation: The individuals seek liking and acceptance of the people with whom they interact in this type of need.They like to establish harmonious and cordial relationship during the interaction with others.
• Need for control: The type of need manifested here is control.The people who wants to control the people and circumstances can be categorized in this category.

Example:

Excelling in class performance is an example of Achievement need.

Becoming a popular student among teachers and class is an example of Affiliation need.

To aspire to be the leader of students union/ committee/ class is an example of Power need.