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In: Economics

Yup Inc. is a large grocery retailer looking to expand their reach by offering their customers...

Yup Inc. is a large grocery retailer looking to expand their reach by offering their customers the option of grocery shopping online. The business serves a wide range of customers, and offers more than 1,000 items in 15 locations across Alberta. You have been hired as the project leader to develop their e-commerce system. The CEO needs to know the options available for building the e-commerce site and what technologies should be adopted.  

  1. Consider your options for building the site in-house with existing staff or outsourcing the entire operation. What recommendation best fits best the company’s interests? Explain why and support your analysis with clear arguments.
  2. Which e-commerce suite software package would you choose and why?
    (Your answer should be based on the nine key factors presented in your Lesson 2 reading, Laudon & Traver, Chapter 4, pp. 219−220).

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