Motives for direct foreign investments:
REVENUE RELATED:
- Attract new sources of demand
- Enter profitable markets
- Exploit monopolistic advantages
- React to trade restriction
- Diversity Internationally
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COST RELATED:
- Fully benefit from economies of scale
- Use foreign factors of production
- Use foreign raw materials
- Use foreign technology
- React to exchange rate movements
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Valuation Foreign Target
Several factors need to be taken into account that reflect
conditions in the country of the foreign target as well as
conditions for the target itself. These factors may be broadly
classified into:
- Target-specific factors
- Country-specific factors
a) Target-specific factors
- Target’s previous cashflows: Since the foreign target has
already been in business, it is sometimes easier to estimate its
future cashflows than cashflows generated from a new subsidiary.
Previous cashflows have to be used as a basis for projecting future
cashflows together with future exchange rates.
- Managerial capability: On acquiring a foreign target, the
acquiring multinational has several choices available for managing
the business. Allow the target to be managed as it was before the
acquisition, downsize the target firm after acquiring the business,
or maintain the existing employees of the target but restructure
the operations so that labor efficiency is better than before. The
alternative chosen will affect the estimated cashflows generated by
the target.
b) Country-specific factors
- Economic conditions: primarily determine market demand in the
target market. If the target market for the acquired firm’s
products is in a different country, economic conditions are less
relevant.
- Political conditions: the more favorable they are, the less
likely the target’s cash-flows are variable. Country or political
risk will be dealt with when we move on to that topic in a separate
session.
- Industry conditions: essential characteristics of the industry
to which your acquired business belongs are positive growth and
limited competition. Industry conditions may decide the
country.
- Currency conditions: ideally, the target is located in a weak
currency country so costs are low, where the currency is expected
to strengthen as the target starts to remit profits to the
parent.
- Market conditions: may result in substantial swings in the
stock price of the acquired firm and thus affect the price paid for
the target, especially in emerging markets.
- Corporate taxes: in assessing the value of a foreign target, an
MNC must estimate the expected after-tax cashflows that it will
ultimately receive in the form of remitted funds to the
parent.