Question

In: Operations Management

What is integrative bargaining? When does it occur?

What is integrative bargaining? When does it occur?

Solutions

Expert Solution

Let's get to it with an example.
You are waiting for a bus and you need to get somewhere as soon as possible but the budget doesn't allow you to take up a taxi. You find another person waiting for the bus who doesn't want to spend too much on taxi. So if you both take up a single taxi and divide the fare between in a way that you both end up with a satisfactory result, this is integrative bargaining.

So by example, it means the negotiation or bargaining aimed to achieve a win-win situation for both the parties involved in the bargaining.

When does this occur?
As you can understand from the example, it occurs when both parties can't individually make a beneficial or efficient decision and coming together to make a decision seems more beneficial and economical. Like in the example, you wouldn't have chosen the taxi as mode of transport if you'd not found that other person.


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