Question

sustainability/corporate responsibility analysis assignment

Selet a company and answer the question below.

company selected: Indian oil corporation

questions:

a) what message do you think the business is trying to communicate to you, as a consumer/citizen, through their efforts? Be specific, share examples that describe where/how this message is being communicated…and why!

b) what do you believe is the most positive aspect of their efforts? Why?

c) what aspect(s) of their efforts could produce negative impact? Why?.

d)what advice would you give the decision makers of this business to improve their reputation/stakeholder engagement?

d) what can you determine about the financial health of the business based on what you have read on their website or in the press?

e) do their sustainability/CR efforts contribute to the financial health of the organization? How?

f) What have you learned about CSR that influences you most as a prospective employee by completing this assignment? Why?

Answer 1

a. Indian Oil ‘Vision with Values’ encompasses the Corporation’s new aspirations – to broaden its horizons, to expand across new vistas, and to infuse new-age dynamism among its employees.
More importantly, the Vision is infused with the core values of Care, Innovation, Passion and Trust, which embody the collective conscience of the company and its people, and have helped it to grow and achieve new heights of success year after year.

b. Indian Oil key Corporate Social Responsibility (CSR) thrust areas include 'Safe drinking water and protection of water resources', 'Healthcare and sanitation', 'Education and employment-enhancing vocational skills', 'Empowerment of women and socially/economically backward groups', etc. The Key CSR initiatives of Indian Oil are, Indian Oil Aarogyam, Aids & Assistive Devices to Divyangjan, Indian Oil Vidushi.

c. Indian oil is into exploration & production of crude oil & gas, petrochemicals, gas marketing, alternative energy which is creating harmful to environment.

d. Indian Oil has developed its long-term strategic approach to optimize synergistic value creation for its stakeholders while mitigating future risks. They should be involved in CSR activity and mostly they have to come up with the technology that harm the environment and water resources.

e. Based on company financial data, they have low interest coverage ratio, company is delivering poor growth of 1.5% from last 5 years, Promoter holders has decreased over past 3 years.

f. No business leader would deny that a company’s ultimate goal is to make money. While focusing on corporate responsibility can come at a cost, it can also have a positive net effect on a company’s bottom line. All the previously mentioned benefits – reputation building, customer appeal, talent retention and increased connections – can significantly improve a company’s financial health. However, responsible choices on their own can also be favorable for a company’s bottom line. Sometimes a business’ corporate conscience and sustainability efforts can ensure its own future survival. Indeed, companies can do well by doing good—specifically by adopting the broader perspective of serving all stakeholders rather than merely the shareholders.