What would be an effective sampling plan for examining undergraduate business students attitudes toward Internet advertising?

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Expert Solution

•Determine the population: All undergraduate students that attend the university.

•Determine the sampling frame: A list of all undergraduate students divided by rank or class level obtained from the registrar’s office

•Determine data collection method: Telephone survey

•Determine sampling method: A quota sample based on gender and class standing

•Determine sample size: Depending upon statistical (level of error) requirements, a number will be chosen that is representative of the population of interest.

•Plan for Selecting Sample Elements Since a quota sample has been chosen, a proportional representation of the population of male and females, and freshmen, sophomores, juniors, seniors, and graduate students will be determined. From each subset, an adequate number of students will be chosen.

•Execution of Sampling Plan Telephone the chosen students and collect data using a questionnaire.

orchestra answered 1 year ago

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