Question

Instructions:

Prepare a sales letter addressed to:

Dr. Jason Tanner

John A. Logan College

700 Logan College Road

Carterville, IL 62918

You should submit the assignment to me by the date indicated in the schedule for the class. No late assignments may be submitted unless prior arrangements are made with the instructor.

Background Situation:

Assume you are a marketing assistant for a large magazine publisher named Wilderness Publishing Company. You have been asked to write a sales letter trying to convince potential customers to purchase a subscription to Outdoor Life magazine. The cost of the subscription is $80 for 12 issues.

You may select the style of the letter (modified block or block style) and include the current date. Your letter should include a letterhead for Wilderness Publishing Company at 2112 Fairview Drive, Evansville, IN 47712. Your name and job title (marketing assistant) should be included in the signature section of the letter.

Grammar hint to remember: Publications are presented using italic print; therefore, remember to identify the magazine as Outdoor Life magazine (the word magazine is not capitalized or in italic print).

Specific features your letter should include are:

• Paragraph 1 – a technique designed to capture the attention of the reader.
• Paragraph 2 – information to develop interest in your magazine; include creative descriptions of the content of Outdoor Life magazine (including the type of articles and features included in the magazine).
• Paragraph 3 – develop your persuasive message to create a desire for the reader to want to subscribe as you introduce the price and mention benefits of subscribing.
• Paragraph 4 – tell the reader what specific action to take to subscribe to the magazine. Remember to use the action ending techniques of making it easy and specific to inform the reader how to take action to respond to your offer (for example, a toll free telephone number or postage-paid card to return). Also, the action ending should urge haste for the reader to respond and emphasize why it is to the reader’s benefit to act quickly to take advantage of the offer.

Please refer to the Writing Assignment 3 Evaluation Sheet to determine how points can be earned and lost.

Answer 1