Question

12. Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?
A. routine problem solving                

B. limited problem solving                

C. extended problem solving            

D. simulated election                                   

E. integrated problem solving

13. The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is called
A. a negative antecedent.                  

B. perceived risk.                               

C. temporal uncertainty.                     

D. spatial uncertainty.                             

E. buyers' remorse.

14. Negative consequences associated with perceived risk include
A. physical harm.                       

B. purchase amount required to buy the product.

C. product performance.            

D. that friends won't approve of the purchase.

E. all of the above are negative consequences associated with perceived risk.

15. __________ is a favorable attitude toward and consistent purchase of a single brand over time.
A. Brand bias                                      

B. Brand discrimination                     

C. Brand loyalty                                   

D. Brand preference                          

E. Selective perception

Answer 1

12. A. Routine problem solving is the problem solving variation which would normally be used to purchase items such as cereal or laundry detergent.

13. B. Perceived risk is the term used for the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.

14. E. all of the above are negative consequences associated with perceived risk. Perceived Risk of Negative Consequences includes financial risk, social risk, and psychological risk.

15. C. Brand loyalty is a favorable attitude toward and consistent purchase of a single brand over time.