Choose a brand and address the following:
1) Describe the organization’s founding, mission and values, and
any challenges or opportunities it faced.
2) In reviewing how the brand has evolved, which of the six
reasons (New Company or New Product, Name Change,
Revitalize a Brand, Revitalize a Brand Identity, Create an
Integrated System, Company Merger) would have impacted the
current branding used by the organization?
3) Did the organization engage in the branding process due to
financial reasons (ex. launching...