Question

The table given below shows four aspects of product performance that customers seek in commercial scanners. The product performance ratings are shown for PrintWorth Inc., an American firm that manufactures commercial scanners, and three of its competitors, A, B & C.

Product Performance Attributes	Relative Importance of PrintWorth Inc.	Business Rating	Competitor A	Competitor B	Competitor C
Machine Uptime	20	7	2	4	3
Print Speed	30	9	5	5	8
Image Quality	40	6	6	5	6
Ease of Use	10	3	8	7	6

Q1: What is the overall relative advantage score of PrintWorth Inc. for machine uptime? [Start your answer with the score; for full credit, show your calculations]

Q2: What is the overall relative advantage score of PrintWorth Inc. for image quality? [Start your answer with the score; for full credit, show your calculations]

Q3: What is the relative product performance index for PrintWorth Inc.? [Start your answer with the score; for full credit, show your calculations]

Answer 1

Product Performance Attributes	Relative Importance of PrintWorth Inc.	Business Rating	Competitor A	Competitor B	Competitor C	Relative Advantage
Machine Uptime	20	7	2	4	3	20
Print Speed	30	9	5	5	8	20
Image Quality	40	6	6	5	6	0
Ease of Use	10	3	8	7	6	-10
Totals	100					30

When competitor's score is more than 1 unit of the business rating, then only the relative importance score will be considered in computing the average relative advantage.

For example, for 'print speed', the business rating is 9 which is more than the rating of A and B by 9 - 5 = 4 i.e. > 1 unit bu more than C by only 9 - 8 = 1 unit. So, the average relative advantage will be (30 + 30 + 0) / 3 = 20

Q1.

the overall relative advantage score of PrintWorth Inc. for machine uptime = (20+20+20)/3 = 20

Q2.

the overall relative advantage score of PrintWorth Inc. for image quality = (0+0+0)/3 = 0

Q3.

the relative product performance index for PrintWorth Inc. = 100+30 = 130