In: Economics
Mayfair Office Chairs, Inc. is a small firm in the office furniture industry. They have asked you to help them complete the limited data they have gathered in an effort to enable effective decision-making. Some work can be done using MS Excel but it must be copied to an MS Word file for the final submission of this assignment. To assist Mayfair Office Chairs, Inc., respond to the following: Using MS Excel or a table in MS Word, complete Table-1 (Mayfair Office Fairs, Inc., Cost and Revenue Data). Create Demand and Supply Curve Assume that the price is $165. Assume the fixed costs are $125, at an output level of 1. Assume that the data represents a firm in pure competition. Show your calculations. Explain the MC=MR Rule. Describe the market structures to which this rule applies. Create a chart to illustrate the data in Columns 9 and 10. Describe the profit maximizing (or loss minimizing) output for this firm. Explain why or why not there an accounting profit? Explain why a firm in pure competition is considered to be a “price taker.”
OUTPUTPRICE | TFC | TVC | TC | AFC | Avc | ATC | TR | MC | MR | profit -125 |
|
0 | 165 | 125 | 0 | 125 | nil | nil | nil | 0 | ) | 0 | |
1 | 165 | 125 | 113 | 238 | 125 | 113 | 238 | 165 | 113 | 165 | -73 |
2 | 165 | 125 | 213 | 338 | 63. | 107. | 169 | 330 | 100 | 165 | -8 |
; | 165 | 125 | 300 | 425 | 46.66670000 | 100 | 142. | 37 | 165 | 70 | |
165 | 125 | 375 | 500 | 31. | 94. | 125 | 660 | 75 | 165 | 160 | |
165 | 125 | 463 | 588 | 25 | 93. | 118. | 825 | 88 | 165 | 237 | |
6 | 165 | 125 | 563 | 588 | 20.8333393.83333114.6667990 | 100 | 165 | 302 | |||
165 | 125 | 675 | 800 | 17.8571496.42857114.28571155 | 112 | 165 | 355 | ||||
8 | 165 | 125 | 813 | 938 | 16. | 102. | 117. | 1320 | 138 | 165 | 382 |
9 | 165 | 125 | 975 | 1100 | 13.88889108.3333122.22221485 | 162 | 165 | 385 | |||
10 | 165 | 125 | 1163 | 1288 | 13. | 116. | 129. | 1650 | 188 | 165 | 362 |
Total cost is the summation of total fixed cost and total variable costs.
AFC = TFC/output
AVC =1VC/output
ATC = TC/output
Total revenue = price times output.
Marginal cost = change in TR/change in output.
Marginal revenue = change in TR/change in output.
MC=MR rule says that this determines the profit maximizing level of output. That is, when an additional revenue earned by selling one more unit of output equals the additional cost incurred by selling the same another unit of output. This rule applies to market structures where there is some degree of price making.
Profit maximizing level of output is determined at a point where the marginal cost equals the price (as it is pure competition). The nearest value where MC=P is at 9 units.
The firm is earning an economic profit, as it is = total revenue - total cost.
Profit = 385. It is earning a profit because its revenue exceeds its costs.
Affirm under pure competition is considered as a price taker because there are infinite number of buyers and sellers present in the market, selling same homogenous goods. they cannot increase/decrease the prices. Being a highly competitive market, they are forced to sell their product at marginal cost. And hence are price takers.