Question

hi

I want to know what can be the short term and long term entry strategies for Canadian tire to enter the Philippines and what be the exit strategy for each entry strategy.

Answer 1

Entry strategy for canadian tire to enter the phillippines:

short term entry:

Redced price promotion: Limited time price reductions encourage customers to act. You likely have individuals within your sales funnel who intend to buy but haven’t yet pulled the trigger. Lowering the price will give them an incentive to purchase.

Group offering:This is an effective strategy for gaining exposure, especially with a new set of customers. Offers could also be tailored to provide a permanent discount to important groups.

Long term entry:

Search engine optimisation: It is a  long-term play that can take several months, but it is crucial for success because organic search engine traffic has been found to be the best source of Business to business.

Public relations: These are generlly proactive in nature that possitively bulid the company brand online and offline over long term.

Exit strategy:The best exit strategy for your business is the one that best fits your goals and expectations.

Short term :

Liquidate and close the business:A business is said to be liquidated when it shuts down, closes its doors and sells any remaining assets. Any proceeds are divided among the shareholders after creditors are repaid.   In short, the exit strategy planning process is all about crystallizing your personal and business goals to make the best decision for your business at the appropriate time of exit.

Long term:

Sell your stake to partner or the investor:

This can be possiable only when your business aren't single.It’s possible to sell off just your stake to a business partner or other investor. This can be a relatively “business-as-usual” exit strategy, depending on the buyer.

Merger with another business:

With a merger or acquisition business exit strategy, your company is either purchased or merges with another company with aligned goals to your business. Depending on who you merge with or sell your business to, this method could mean flexibility in terms of your involvement, or the freedom to walk away.